Corporate History

TESCOM did not start out as a large organization capable of dominating the marketplace. However, we are proud to say that in more than 50 years since our founding, our commercial-use brand "Nobby" has been a top seller amongst hair-care professionals, while in the fierce domestic competition of major electronics makers within the food preparation category our juicers and blenders continue to be among the most popular amongst consumers.

One of TESCOM's strengths is our ability to actively contribute to the overseas market. This derives from the fact that, since our founding, we have been internationally focused and have a cumulative track record of exports to the North American market since the late 1960s. Even before we had any experience in manufacturing, we did not shrink from the challenge of breaking into the overseas market, and for TESCOM, challenges such as the differences between countries do not pose a problem. We find our market wherever there are customers who want TESCOM products.

In the 1980s, we were among the first to realize the potential in the Middle East and to cultivate it as a new market. We listen to our overseas customers and consider their situations and needs just as much as we do our domestic customers. Hair is different from country to country, and so are the hairdryer features that each country expects. This flexible approach to the needs of consumers in product development has resulted in the cultivation of a solid base for TESCOM in the Middle East in the form of an 11% share of the hairdryer market. And the TESCOM brand continues to steadily permeate the overseas market.

While lifestyles and customs may differ from country to country, we view our job to be offering products that captivate and excite people wherever and however they live. By succeeding at this job we win people's trust and build up an ever-increasing TESCOM fan base around the world, and we firmly believe that we can continue to grow and develop as an international brand.

History of Us


Tokyo Electric Sales Company to establish a foundation sales office in Ebisuminami 2-cyoume, Shibuya-ku
Tokyo Electric sales capital of 1 million yen reorganized
New manufacturing plant in Nagano,Japan Uzuhashi 2-cyoume
“product” Sales start hair dryer


Tescom Denki Co., Ltd. established capital of 3 million yen to the independent company intend to concentrate manufacturing.
The relocation to new headquarters in Shibuya 2-cyoume Ebisuminami
Registered company name changed from Tokyo Electric sales company to Tescom & Co., Ltd.
Tescom Sangyo Co., Ltd. was established as independent export department capital of 3 million yen.
“product” Sales start brush curling dryer for professional use


Tescom Denki Co., Ltd factory has transferred to the new factory district
Higashitsukama Matsumoto City.
Get an award of <Symbol of excellence prize> from Sears, Roebuck and Company.
Established Osaka business office


Established Sapporo business office
Established Nagoya business office
Established Hiroshima business office
Established Sendai business office
Established Shizuoka business office


Held on foundation of 20th anniversary
Established Utsunomiya business office
Tescom & Co., Ltd.'s capital increased to 30 million yen.
“product” Sales start 1000W mini type hair dryer
“product” Sales start hair dryer


Held on foundation of 25th anniversary
The relocation to new merchandise center in Syounai 2-chome.Matsumoto
City. Change the name distribution center to item center.
Hair dryer's manufacture started in earnest in Shenzhen,China.
Toshiya Kusuno became C.E.O. of Tescom Sangyo Co., Ltd.
Held on foundation of 30th anniversary
Toshiya Kusuno became C.E.O. of Tescom Denki Co., Ltd.
Tescom Hong Kong & Co.,Ltd. capital HK$800 thousand was established and Toshiya Kusuno became as C.E.O. Tescom Hong Kong & Co., Ltd.
Hold on foundation of 35th anniversary
The relocation to new headquarters in Nishi-gotanda 5-cyoume Shinagawaku
Change the name parts center to Matsumoto 2nd factory
Obtain ISO9001(quality management system)ISO14001(environment management system) certification.
Held on foundation of 40th anniversary
Tescom Link capital 10 million yen to the independent information system sector is established. Toshiya Kusuno has been inaugurated as C.E.O. Tescom Hong Kong & Co., Ltd.
“product” Sales start food processor
“product” Sales start multi voltage curling dryer
”product” Sales start negative ionic curling dryer for professional use


“product“ Sales start silent hair dryer for professional use *Technology tie up with TOTO.
“product“ Sales start electric grill pan
“product“ Sales start beat taype foot massager
“product“ Sales start cordless gas iron


“product“ Sales start IH cooker
“product“ Sales start gas iron for professional use
“product“ Sales start negative ion hair dryer


“product“ Sales start foot massager
“product“ Sales start triangle ion dryer
“product“ Sales start Disney’s character products
“product“ Sales start negative ion hair iron for professional use
“product“ Sales start water supply type nano ion hair dryer
“product“ Sales start 2way steam Ionic hair iron
“product“ Sales start nano ion hair iron
“product“ Sales start stick blender and mail order version
“product“ Sales start peltier type nano ion series
“product“ Sales start 1500W huge wind pressure negative ion dryer


Held on foundation of 45th anniversary
Established new factory in Matsumono city in Nagano Pref.
“product“ Sales start gas/AC multi use iron (First in the world)
“product“ Sales start beauty care series< PhioBeaute >< PhioSalone >
“product“ Sales start world's first vacuum juice blender